Improving the Effect of Guarantees

The Role of a Retailer's Reputation

Anne Roggeveen; Ronald Goodstein; Dhruv Grewal

ПС 1154

Roggeveen, Anne L., Goodstein, Ronald C., Grewal, Dhruv Improving the Effect of Guarantees, , 2014, pp. 27 - 39.

Roggeveen, Anne L., Goodstein, Ronald C., Grewal, Dhruv . Improving the Effect of Guarantees. : , 2014, pp. 27 - 39.

Roggeveen, Anne L., Goodstein, Ronald C., Grewal, Dhruv (2014) Improving the Effect of Guarantees, : , pp. 27 - 39

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