Spillover Effects of Service Failures in Coalition Loyalty Programs

The Buffering Effect of Special Treatment Benefits

Jan Schumann

ПС 1154

Schumann, Jan H. Spillover Effects of Service Failures in Coalition Loyalty Programs, , 2014, pp. 111 - 118.

Schumann, Jan H. . Spillover Effects of Service Failures in Coalition Loyalty Programs. : , 2014, pp. 111 - 118.

Schumann, Jan H. (2014) Spillover Effects of Service Failures in Coalition Loyalty Programs, : , pp. 111 - 118

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