Real-time Marketing Scorecard as a Benchmarking Tool

Bistra Vassileva
Други: Бистра Василева (*)

Източник: 10th International Conference on Management, Enterprise and Benchmarking (MEB 2012), Obuda University, Keleti Faculty of Business and Management : Proceedings
Издателство: Obuda University
Местоиздаване: Obuda
Година на издаване: 2012
Страници: pp. 183-192
Ключови думи: marketing metrics, marketing scorecard

Website: http://kgk.uni-obuda.hu/sites/default/files/13_Bistra%20Vassileva.pdf

Vassileva, Bistra Konstantinova Real-time Marketing Scorecard as a Benchmarking Tool, Obuda University, 2012, pp. 183-192.

Vassileva, Bistra Konstantinova . Real-time Marketing Scorecard as a Benchmarking Tool. Obuda: Obuda University, 2012, pp. 183-192.

Vassileva, Bistra Konstantinova (2012) Real-time Marketing Scorecard as a Benchmarking Tool, Obuda: Obuda University, pp. 183-192

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