Investigating the role of trust and gender in online tourism shopping in South Korea

Myung-Ja Kim; Choong-Ki Lee

ПВ 2354

Източник - периодично издание: Journal of Hospitality & Tourism Research
Година на издаване: 2013
Страници: pp. 377 - 401
Том: 37
Ключови думи: онлайн туристическо пазаруване, доверие, покупки, теория за транзакционните разходи

Kim, Myung-Ja, Lee, Choong-Ki Investigating the role of trust and gender in online tourism shopping in South Korea, , 2013, pp. 377 - 401.

Kim, Myung-Ja, Lee, Choong-Ki . Investigating the role of trust and gender in online tourism shopping in South Korea. : , 2013, pp. 377 - 401.

Kim, Myung-Ja, Lee, Choong-Ki (2013) Investigating the role of trust and gender in online tourism shopping in South Korea, : , pp. 377 - 401

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