Current Problems of Strategic Marketing Management in Cultural Tourism

Dilyana Yaneva; Vyara Kyurova

B 78029

Детайли

Източник: Cultural Corridor Via Adriatica : Cultural Tourism without Boundaries : International Scientific Conference, 15.10.2015 - 19.10.2015, Trogir, Croatia
Издателство: SWU Neofit Rilski Publ. House
Година на издаване: 2015
Страници: pp. 113-119
Ключови думи: cultural tourism, tour operators, strategic marketing management, marketing strategies, културен туризъм, туроператори, маркетингови стратегии, маркетингов мениджмънт

ISSN: 978-954-00-0008-4
Тематични рубрики: Икономика на туризма

Действия

MLA (7th edition) Chicago / Turabian (16th edition) Harvard

Yaneva, Dilyana, Kyurova, Vyara Current Problems of Strategic Marketing Management in Cultural Tourism, SWU Neofit Rilski Publ. House, 2015, pp. 113-119.

Yaneva, Dilyana, Kyurova, Vyara . Current Problems of Strategic Marketing Management in Cultural Tourism. : SWU Neofit Rilski Publ. House, 2015, pp. 113-119.

Yaneva, Dilyana, Kyurova, Vyara (2015) Current Problems of Strategic Marketing Management in Cultural Tourism, : SWU Neofit Rilski Publ. House, pp. 113-119

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Current Problems of Strategic Marketing Management in Cultural Tourism

Детайли

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Действия