Marketing

Kerin, Roger A., Hartley, Steven W., Rudelius, William . Marketing. New York: McGRAW-HILL, 2013, XLVII, 507 p., 978-0-07-802892-2.

Kerin, Roger A., Hartley, Steven W., Rudelius, William (2013) Marketing, New York: McGRAW-HILL, XLVII, 507 p., 978-0-07-802892-2