Kill a Brand, Keep a Customer

Nirmalya Kumar

ПС 94

Kumar, Nirmalya Kill a Brand, Keep a Customer, , 2003, pp. 86 - 95.

Kumar, Nirmalya . Kill a Brand, Keep a Customer. : , 2003, pp. 86 - 95.

Kumar, Nirmalya (2003) Kill a Brand, Keep a Customer, : , pp. 86 - 95

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