Nation branding: research approaches and models

Kalina Ishpekova-Bratanova

ПВ 2117

Източник - периодично издание: Yearbook of UNWE
Година на издаване: 2020
Страници: pp. 21 - 38
Том: 1, Год.60
Ключови думи: nation branding, image management, reputation management, identity construction

Ishpekova-Bratanova, Kalina Nation branding: research approaches and models, , 2020, pp. 21 - 38.

Ishpekova-Bratanova, Kalina . Nation branding: research approaches and models. : , 2020, pp. 21 - 38.

Ishpekova-Bratanova, Kalina (2020) Nation branding: research approaches and models, : , pp. 21 - 38

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