Morwitz, V., Schmittlein, D. Testing New Direct Marketing Offerings. 1998 с. 610 - 628,.
Morwitz, V., Schmittlein, D. Testing New Direct Marketing Offerings. 1998 с. 610 - 628,.
Morwitz, V., Schmittlein, D. (1998) Testing New Direct Marketing Offerings, с. 610 - 628,.
Morwitz, V., & Schmittlein, D. (1998). Testing New Direct Marketing Offerings. The Interplay of Management Judgment and Statistical Models. с. 610 - 628.
Morwitz V, Schmittlein D. Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models. 1998. p. с. 610 - 628.
