Strategic Responses to Global Uncertainty: Rethinking Markets, Governance and Innovation : International Conference on Economics, Business & Management (ICEBM), 25th-26th September 2025 : Conf. proc.
Dinova, M., Kirov, P. 7 Plus 7: New Dimensions in Value Communication and Creation Process. Expanding the Marketing Mix in the Banking Industry. Varna: Publ. House Science and Economics, 2026 pp. 460-470, ISSN 3033-1692 (print); 3033-1706 (online).
Dinova, M., Kirov, P. 7 Plus 7: New Dimensions in Value Communication and Creation Process. Expanding the Marketing Mix in the Banking Industry. Varna: Publ. House Science and Economics, 2026 pp. 460-470, ISSN 3033-1692 (print); 3033-1706 (online).
Dinova, M., Kirov, P. (2026) 7 Plus 7: New Dimensions in Value Communication and Creation Process. Expanding the Marketing Mix in the Banking Industry, Varna: Publ. House Science and Economics pp. 460-470, ISSN 3033-1692 (print); 3033-1706 (online).
Dinova, M., & Kirov, P. (2026). 7 Plus 7: New Dimensions in Value Communication and Creation Process. Expanding the Marketing Mix in the Banking Industry. Varna: Publ. House Science and Economics, pp. 460-470.
Dinova M, Kirov P. 7 Plus 7: New Dimensions in Value Communication and Creation Process. Expanding the Marketing Mix in the Banking Industry. Varna: Publ. House Science and Economics; 2026. p. pp. 460-470. ISBN: ISSN 3033-1692 (print); 3033-1706 (online).
